Payment Plans: We can also break the project up into 3 or 4 payments if it is better for you!
01
The Essential Brand
I call this package “Essential”, because it’s about your fundamental essence. Often requested in the very early days of a new business, it’s about distilling down what you’re all about, and why you exist, into a visual identity that quickly tells it to the people who matter most. Your people, your stakeholders, and your customers.
Details
Typical partnership spans 6 weeks.
Initial concept presentation includes two identity concepts to choose from. Two rounds of refinement are included. Additional refinements or concepts are charged by the hour.
Investment varies depending on scope and add-ons. Please fill out the client application form for a quote tailored to your specific brand.
Package includes
Brand Questionnaire
Brand Strategy Exploration
Brand Moodboard
Primary & Secondary Logo Design
Logo Icon Design
Branded Fonts & Colour Palette
Brand Style Sheet
Social Media Profile Pictures
Final Prints (JPEG, PNG, PDF)
Timeline: 4 – 6 weeks
Starting at: $5K CAD
02
The Signature Brand
A comprehensive branding experience for growing businesses who are ready to invest in their future, increase their value, and connect with their people. This package takes a deep dive on your brand, establishing a strategy rooted in your story, values, and audience, before designing an extensive & holistic identity system.
Details
Typical partnership spans 8 weeks.
After our initial consultation meeting, we will discuss the current state of your business, stages of research, inspiration, brand strategy and creative brief. This will determine if a Brand Strategy Document is needed or LRD has enough to work with provided by the client.
Initial concept presentation includes two identity concepts to choose from. Two rounds of refinement are included. Additional refinements or concepts are charged by the hour.
Investment varies depending on scope and add-ons. Please fill out the client application form for a quote tailored to your specific brand.
*Payment plans available
Package includes
1:1 Brand Strategy Session
Brand Moodboard
Primary & Secondary Logo Design
Logo Icon Design
Branded Fonts & Colour Palette
Brand Pattern / Texture
Business Card Design
2 more Collateral Items
Brand Style Guide (15+ pg)
Social Media Profile Pictures
Final Prints (JPEG, PNG, PDF)
Timeline: 6 – 9 weeks
Starting at: $8K CAD
03
The Lux Brand & Website
You’ll receive a beautiful new brand along with a WordPress or Shopify site that will give an all-encompassing presence for your business. This lux package will give you all the necessary tools to engage with your audience and leave a lasting impression that won’t be soon forgotten.
Details
Typical partnership spans 10-14 weeks.
Whether you need a service-based, or e-commerce site, these steps are crucial for both needs.
*This package includes a Website based off a prebuilt theme and customized with your identity system for a consistent brand experience. If custom elements or additional features are needed, additional costs will apply upon scope of work.
*Payment plans available
Package includes
Brand Questionnaire
1:1 Strategy Session
Brand & Identity (The Essential)
WP / Shopify Site (up to 5 pg.)
Social Media Integration
Coming Soon Landing Page
Custom Site Graphics
Favicon Creation
Optimized for Mobile
SEO Optimization
Ecommerce Set-up
Timeline: 10 – 14 weeks
Starting at: $19K CAD
04 Brand Consultancy
1 on 1 Brand Strategy Consultancy
One or Two week partnership
To build a successful business, you need to get your branding right. Your branding efforts should be based on a set of guides. They are applicable whether you’re marketing online or in the real world.
The practice of building brands that appeal directly to a consumer’s emotional state, needs and aspirations with a view to leveraging those features of their consumer psyche to convert them into engaged customers and, better yet, long-term loyalists.
We will work together to make sure your brand is in line with your vision, mission and core values. We take an overall look at what you currently have, if your services align with your core brand values, and are you setting yourself apart from your competitors. We look at your creative direction, with your print materials, website design, social media and beyond.
Details
Typical partnership spans 8 weeks.
After our initial consultation meeting, we will discuss the current state of your business, stages of research, inspiration, brand strategy and creative brief. This will determine if a Brand Strategy Document is needed or LRD has enough to work with provided by the client.
Initial concept presentation includes two identity concepts to choose from. Two rounds of refinement are included. Additional refinements or concepts are charged by the hour.
Investment varies depending on scope and add-ons. Please fill out the client application form for a quote tailored to your specific brand.
*Payment plans available
Option 1
The Essential Consult
Brand Strategy Workbook
- Brand Questionnaire sent before meeting
- 1:1 90 minute call
Workbook consists of:
- Brand Discovery (Purpose, Vision, Mission, Values)
- Target Audience (Personas)
- Competitive Analysis
- Brand Message (Tagline, Value Proposition,
- Brand Tone & Voice
Brand Direction
In this brand strategy workbook, we’ve assembled the tools you need to build a successful brand from the ground up. A brand is so much more than what it looks like on the outside, it’s also how you reflect your brand from the inside too! Here, you will identify your purpose, vision, values and mission to build a brand with a strong foundation.
The Finer Details
- 1 week Partnership
- Investment of $300 CAD at time of booking
- Completed Brand Strategy Document for best business practices
*Includes one round of refinement for any necessary tweaks to the strategy document.
Option 2
The Lux Consult
Custom Brand Strategy Plan
- 1:1 90 minute video intensive
- Crafted vision statement + tagline
- Brand values and goals
- Ideal customer / client profile
- Brand buzzwords: the essence of your business
- Profit “sweet spot”: where you thrive in your market
- Competitive analysis + setting you apart
- Brand persona: who is your brand?
- Messaging style
- Customer / client purchasing journey
Brand Direction
- Curated moodboard
- Custom colour palette
- Brand typography suite (+ links to download or purchase)
The Finer Details
- Typical partnership spans 2 weeks.
- Investment of $1000 CAD at time of booking. (Non-refundable). Remaining $500 due before workbook hand over.
- Brand strategy plan PDF is delivered within one to two weeks of video intensive call.
*Includes one round of refinement for any necessary tweaks to the strategy document.
05
A La Carte
Our brand packages may not include all materials your looking for. Here’s additional items you can add to your brand package. If you’re only in need of one off items from the list below, we can do that for you.
Digital
Template Websites
Wireframe / Mockups
PowerPoint / Keynotes
Pitch Decks
Lookbooks
Social Channel Artwork
Social Templates (.PSD)
Story Highlight Icons
Business Cards
Instruction Manuals
Handout Cards
Banners
Billboards
Booklets / Brochures
Post Cards / Stickers
Packaging
Labels / Tags
Boxes / Inserts
Product Packaging
Branding
Logo Design
Naming
Identity System
Font Pairing
Pattern Creation
Brand Guidelines
Brand Strategy
Consultancy (hourly)
FAQs
LRD is here to help you and your business
How does payment work?
An initial deposit is required prior to starting a project. This is typically at 50% of the total quote, depending on the specifications. Payment for larger projects will be broken down into milestone instalments. Our payment terms are 14 days. I accept major *credit cards, e-transfer, check or cash.
How soon can we start?
I am typically booking out 2-3 months in advance.
If you have a rush job, please get in touch and I can see how we can work together.
You never know what life throws at you, and schedules change for last minute openings. 🙂
How can I secure my project date?
I take a 50% deposit upon booking for on all projects which saves your spot in my calendar. However, I’m more than open to discussing payment plans as I understand that branding is a big investment.
Do you offer fixed prices?
Yes. The price you are quoted will be the price you pay, unless the scope of the brief changes during the project.
Do you charge late fees?
Yes. Late fees will be applied to any outstanding invoices past the initial due date. Typically, all invoices are due upon receipt, and late fees are applied after 14 days. All late fees are accrued monthly until invoice is paid.
Do you charge a rush fee?
Yes. Rush fees are applied to any project or design request when applicable.
What is brand identity?
Brand identity is the visible elements of a brand, including colour, design, and a brand’s logo. It’s the manner in which a corporation, company, or business presents itself to the public and distinguishes the business in the mind of consumers.
What does brand identity consist of?
Various elements, including:
- logo or wordmark
- different logo variations
- key brand colours and colour palette
- typefaces
- typographic treatments
- a consistent style for images and content
- library of graphical elements
- style guide
- your visual identity on social media
Is a logo a brand?
A logo is not a brand. A logo is a visual symbol for a business, but it doesn’t represent the business’s entire brand identity. A logo doesn’t build a brand – it’s one step towards building a complete brand identity.
Your brand is what other people say about you when you’re not in the room. – Jeff Bezos
Do you provide a brand questionnaire for each client?
Yes. Each client will receive a Brand Questionnaire which is apart of the Branding process at Laura Ramsay Design.
You’re probably thinking this is a daunting task and you’re getting overwhelmed. This may happen, but remember, this step is crucial for your companies success.
Included in Questionnaire:
- Company Information
- Product or Service
- Target Market
- Project Objectives
- Budget Range and Timelines
- Additional Information Section
Do you charge for revisions?
Additional charges for revisions will vary from client to client. A set round of revisions are set in place upon initial scope and in the terms of agreement.
If client requests additional revisions, this will be billed out hourly.
Typical projects go through two or three rounds of revisions that may include colour, fonts, and layout tweaks, though some will require more, and some will require fewer revisions.
Is your work original or do you operate off of templates?
It is very important to understand whether or not a design company creates unique designs, or if they work with templates. Template work is not created specifically for the client. It is a generic concept that can be purchased by anyone. A benefit of template work is that it is either free or extremely inexpensive. However, you end up sharing a logo or web design concept with other companies – possibly even a competitor, and that work may not be reflective of your brand message.
Custom design work, on the other hand, is created from scratch by a team of artists and designers who take the time to study the client’s band, message, and goals. Custom design allows the creative process to flow freely, and ensures that a client’s brand messaging will shine through. Designers will typically craft several concepts based upon a document called a creative brief, and once those concepts have been flushed out with the creative director, they will be refined. The team will then submit anywhere from three to five completely unique designs for the client to choose from.
What file types will be delivered?
It’s important to know ahead of time what formats you will need. Insure to ask your design studio what files you will need in those specific formats.
Laura Ramsay Design delivers vector (.EPS) files in Adobe Illustrator and JPEG / PNG for web use. Vector files are ready for printing and will let you enlarge or reduce the logo without sacrificing quality. This means that you will be able to use the logo no matter what type of document you’re working with.
Does the client receive copyrights to the graphics?
This is very important to understand when it comes to ownership and copyright law.
Laura Ramsay Design owns all rights to custom graphics used within scope of work delivered. If client is looking to create additional collateral to build their brand, they will need to contact LRD for compensation. This not only includes custom graphics, but professional photography as well. This hassle can be avoided when details are built into scope of work.
Do you offer single logo design?
Over the years, I’ve offered clients a single logo design to start their business. As my business has grown, I’ve come to realize that a brand is so much more than just a logo. For this reason, I offer different packages to suit multiple business sizes and budgets, that include not only logo design, but always a level of brand strategy, visual direction, and holistic brand identity design. This allows for more clarity and diversity than a singular logo, and ensures that your investment serves you for years to come!
Do you work with clients outside of your home town?
Yes I do. Most of my clients are located in the Greater Vancouver area, but that doesn’t stop there. My clients can be found from Vancouver Island, Kelowna, LA, to the East Coast of Canada and the United States.
I’m flexible on time differences and connect with clients through email, calls, Zoom, Google, and more.
Key branding terms
- Brand assets – visual design assets (fonts, colours, resources, etc. that form the outward-facing brand).
- Brand associations – anything that people associate with a brand.
- Brand awareness – the ability of customers to identify a brand in a crowded market.
- Brand personality – the brand’s personality traits (e.g. innovative, socially conscious, trustworthy, friendly).
- Brand positioning – how a brand is perceived against its competitors.
- Brand promise – a brand’s unique selling proposition.
- Brand values – what guides your company’s decisions and behaviours?
- Brand voice – how does your brand “speak?
Select client list
Her professional ability to take a concept and idea and make it visually appealing is uncomplicated and precise. Plus she’s fun to work with.
Level-It Installations Group Inc.
Laura was so amazing to work with! She went above and beyond creating a brand for us and what she designed was better than we could have imagined. Professional, personable, and outstanding at what she does.
Composd
Laura was so great at listening to my ideas and translating them into a functional, beautiful website that reflected the feel and essence of my beliefs…
