Portfolios Archive - Laura Ramsay Design – Graphic Design & Branding Studio

Reservas Tequila

branding – digital – print

Reservas Tequila

Tequila + Agave Spirits

Reservas Tequila is dedicated to bringing artisanal, small batch, hand crafted spirits to Canada, with a focus on the Spirits of Mexico.

Challenge

They were in need of rebuilding and designing their website on a new platform, hosting and domain transfer. Our goal was to modernize the overall look and feel and create a responsive website built on WordPress.

As their current site was inactive and Instagram was their only source of brand awareness and communication, we had to work fast on getting a landing page up with the necessary information to direct customers in the right direction.

Solution

LRD worked with Reservas Tequila on collecting all assets and content for their site redesign. We sourced out the best hosting provider and WordPress theme to work from as time was tight. The overall boutique look came to life with beautiful imagery from tequila distilleries, their own stories about how they became to be. They now have a filtered portfolio page, showcasing all products by category and brand name.

Brand Direction

earthy, the makers, pastels, light

Let’s bring your brand to life.

Client

Reservas Tequila

Category

Digital · Print

View Project

Floorspace

brand identity – apparel – print – signage – social media – website and client app prototype

Floorspace

Modern commercial real estate.

A seamless integration of high touch advisory services and innovative digital tools.

Floorspace develops and uses their own digital platforms and web-based tools to drive their business forward while exceeding client expectations whether at the office or on the go. Their in-house Business Partners represent a new role in the industry and their brokers are supported to provide extraordinary value to their clients.

LRD worked closely with Floorspace building out the overall visual look and feel. Once the brand strategy and foundations brand positioning was locked down, the creative process began.

Challenge

Ensuring Floorspace stood out from their competitors and to modernize the commercial real estate experience.

Solution

LRD worked closely with Dean Elissat (brand development and positioning) and the Co-Founders of Floorspace to ensure we create a strong brand identity system that spans from print material, office space, social presences to website and client application. We chose neutral tones, earth elements and subtle graphics to bring the look together. The primary teal colour is used strategically where needed.

Visual Direction

Inspire, Accelerate, Enable, Empowering, Smart, Human, Friendly, Sleek, Energetic

www.floorspace.com

creative design

Graphic Design: art direction, print, typography, digital, web/responsive, logo design
User Experience: information architecture, mapping user journeys, focus groups

Let’s bring your brand to life.

Floorspace - modern commercial real estate

Floorspace Digital Mockup of Social Media

Client: @findfloorspace / floorspace.com

Brand and business positioning and strategy: Dean Elissat

Photography (headshots): @iulia.agnew

Creative Designer (Graphic + User Experience): @lauraramsaydesign

Front End Developer: Michael LeRoy

Client

Floorspace

Category

Branding · Digital · Packaging · Print

View Project

Swiss Security Technology

brand identity – logo – prototype – digital – website

Swiss Security Technology

SUPERIOR SECURITY SOLUTIONS FOR LAND, SEA & SKY.

Their impressive selection of prevalent and reputable Swiss security companies represents an unmatched portfolio of state-of-the-art security software and hardware solutions; internationally recognized for their superior sophistication and unmatched abilities.

Regardless of location or challenge, our comprehensive suite of established companies and in-demand products repeatedly earn the trust and repeat business of those who seek to secure their borders and ports of call across air, land, and sea.

Challenge

Working with a tight deadline, to focused on the importance of capturing their presences and brand values are shown through to the SST brand.

They provide products starting at 1M Euros and up, and this our benchmark for ensuring the level of design coming from LRD reflects this standard.

The brand they represent are Bravo Zulu Drone Defence Security Systems, SCG Intelligence, Counteintelligence & Counterterrorism, and Tudor Transportation Security.

Solution

LRD worked with closely to ensure the brand identity is on brand and encapsulates all sub brands they carry.

Keeping the overall look simply, bold, recognizable and with a Swiss feel. We chose a bold red, white and a charcoal black for the colour palette. This was also chosen to keep the overall look and feel consistent with other 3 representing brands.

Brand Direction

Bold, Swiss, simple, technology, security

Let’s bring your brand to life.

Client

Swiss Security Technology

Category

Branding · Digital

View Project

Senja Sleep

brand identity – logo – digital – social – labels

Senja Sleep

Sleep Bolster

Senja Sleep has created our dream sleep bolster. A pillow that you get cozy with by wrapping your arms and legs around to keep your spine aligned throughout the night. Made with sustainable materials in Canada.

Being apart of their brand development and identity process was right on par with my sleep regime. All the excess pillows for confirm (tucking a pillow between my knees) while sleeping on my side are over.

LRD worked alongside the team at Senja Sleep to create a brand identity that embodied the ideas of design and mindfulness. This was executed through a variety of deliverables, including the overarching brand identity, wordmark, monogram, art direction, styleguide, visual guidance, and much more.

Challenge

The word “senja” means dusk or twilight in Indonesian. “Senja” was chosen as the company name for the word’s pleasing phonetics, its uniqueness in the North American context, and its logical connection to nighttime and sleeping. The brand’s visual identity incorporates the imagery of a setting sun, as well as the colours observed during dusk.

We wanted to bring in colours of the dusk sky into the logo and primary colours. Standing out from the crowd as the challenge with a new pillow business launching in Canada.

Competitors:

Body, Pregnancy, Knee Pillows and Incumbent Guling are Senja Sleeps competitors. They wanted to position themselves to be high functionality/comfort with a strong design/aesthetic.

Solution

LRD worked with with the founders to ensure the brand identity aligns with their target market and positioning. We chose soft pastel colours which are neutral in colour reflecting a calm dusk scene. The logotype font was selected to convey joyful and friendly approach with soft clean lines.

Brand Direction

Embrace, Playful, Comfort, Casual, and Kind

Let’s bring your brand to life.

Social Concept

Instagram Post:

Icons / Patterns
Informative / Content
Close-up Details
Brand Awareness
Product / Product
Vibes / Feels

Photogprahy: Senja Sleep

Client

Senja Sleep

Category

Branding · Digital · Packaging

View Project

The Tofino Hobbyist

brand packaging – packaging – label design – signage – print

The Hobbyist Tofino

Mindfully made home & body

The Hobbyist is a local artisan studio located in Tofino, BC Canada. Tamara, owner and creator of these mindfully made home and body products puts her heart and soul of her business. These small batch products consists of botanical candles, soaps, bath bombs, body scrubs, oils and more.

Tamaras love for soap making, candle pouring and bath bomb pressing is what you’ll be seeing alot of with sprinkles of my fam jam and some bits of our coastal living.

The Hobbyist brand received a redesign by @lostmermaidstudio and illustrations by @makemindfullmark before reaching out to LRD for labeling redesign.

LRD worked alongside Tamara to create a new look for all product labels throughout her line. This was executed through a variety of deliverables, including the overarching brand identity integration, wordmark, monogram, visual guidance, and much more.

Challenge

Ensuring her new labels looked consistent throughout all product labels, sizing and products. We selected various colours from her colour palette for each collection to ensure a visual consistency.

We wanted to make sure the soft colour palette was used in a modern, minimalist way.

Solution

LRD worked with The Hobbyist to ensure the provided brand identity guidelines aligns with her new product label design and target market. We chose soft pastel colours as the background and soft black for all overlaying design. Leaving plenty of white space allows for a soft, calming feel of these home made, all natural products.

Packaging Direction

Calming, Organic, Minimal/Modern, Handmade

Let’s bring your brand to life.

Tofino Hobbyist hand and body soap collection - label design by LRD

The Hobbyist bath soak - product labels by Laura Ramsay Design

Tofino Hobbyist candle collection - label design by LRD

The Hobbyist Tofino mist in amber glass - product labels by Laura Ramsay Design

The Hobbyist Tofino Body soap - product labels by Laura Ramsay Design

The Hobbyist Tofino candles in amber glass - product labels by Laura Ramsay Design

The Hobbyist Tofino candle - product labels by Laura Ramsay Design

The Hobbyist bath salts - product labels by Laura Ramsay Design

Client: @tofinohobbyist
Photography (product): @nicole.holmann
Photography (lifestyle): @cristinagareau

Client

The Hobbyist

Category

Packaging · Print

View Project

Sympli

brand system – digital – print – email – social media

Sympli

Timeless style. Unexpected detail.

Sympli creates versatile pieces that best express your unique personal style. Like you, we are always experimenting—pushing boundaries, not always playing by the rules. It’s a reflection of being a constantly evolving woman, showing the world who you are. With timeless style. And some edge.

Challenge

To build and create a full brand system which followed their new brand refresh. With a limited design team in-house, they reach out to help recreate their entire brand and marketing systems for internal use, B2C and B2B facing materials. With a brand style guide provided, we went to work.

Solution

LRD worked with closely with their Marketing team in developing a launch strategy. In fashion design, their lead times are much further ahead than most, with promoting next seasons lines to Buyers via their online portal, Lookbooks and Style Guides and print labels.

We created an overall look for each touch point of their brand. B2B purchasing tools, website graphics, digital lookbooks, Instagram styling and email campaigns. Each item was created as a template which we passed off to their team to continue creating for seasons to come.

Brand Direction

Bold, modern, edge, editorial

Let’s bring your brand to life.

Sympli Branding - Instagram feed and clothing labels

Client

Sympli

Category

Digital · Packaging · Print

View Project

LA Gold Masks

art direction – digital – photography

LA Gold Masks

Pure 25k luxury anti-aging lift & firm mask

Based in Los Angeles, LA Gold Masks has developed a luxury anti-aging lift & firm mask. Created with pure 24k gold, this unique product contains antibacterial properties and is thought to delay the aging process and maintain a youthful appearance. Gold has been recognized over 5,000 years ago as a symbol of wealth and power. Apart from being a symbol of wealth, it comes with additional benefits than being used for jewelry.

Key ingredients include: Pure 24k Gold, Colloidal Gold, Vitamin B5, Vitamin B12, Vegan Collagen, Ascorbic Acid (Vitamin C), Retinol (Vitamin A), Aloe Barbadensis Leaf Juice, and Hamamelis Virginiana (Witch Hazel) Water.

Photography Direction

luxury, minimal, bright, elevated lifestyle

Let’s bring your brand to life.

LA Gold Masks Product on white marble and flowers

LA Gold Masks Product with high contrast with flowers and hands

LA Gold Masks Product on white marble with aloe vera slices

Above Image Credit

Art Direction: LRD + Iulia Agnew
Photography: Iulia Agnew

LA Gold Masks Lifestyle Product Photography

LA Gold Masks Lifestyle Product Photography on Marble Gem

LA Gold Masks Lifestyle Product Photography on White Marble and flowers

LA Gold Masks Lifestyle Product Photography on black leather

Above Image Credit

Art Direction + Photography: LRD

Client

LA Gold Masks

Category

Digital

View Project

North Vancouver Real Estate

branding – digital – print

North Vancouver Real Estate

Marco Pontillo & Farhad Rahnamoon

Your Real Estate advisors on the North Shore with exceptional service and local expertise. They have you covered with over 17 years in combined business, 14 years at top 10%, over 440 residential sales, $340M sold properties and 99% of listings sold.

Challenge

To develop multiple elevated marketing pieces which both partners can bring with them at any showing or marketing to sellers. We wanted to achieve a look and feel of friendliness, premium properties and services without being like all the other real estate agents on the North Shore.

Solution

We dove into a brand strategy session to get a feel what who they are as an agent, but also as a company. Choosing the right colour palette, fonts and layout for their marketing brochures are the first impression buyers and sellers have when interacting with them in person, or by receiving their booklets by mail.

Their overall goal is to be professional, friendly and educational in all areas of North Vancouver and West Vancouver.

Brand Direction

professional, elevated, friendly, modern

Let’s bring your brand to life.

Client

North Vancouver Real Estate

Category

Branding · Packaging · Print

View Project

ARC Apparel

branding – digital – print

ARC Apparel

sustainable women's fashion boutique

ARC Apparel is a women’s online fashion boutique that aims to empower & educate women so that they align themselves with environmentally responsible brands. The elements of the identity speak to the brands persona. Confidence. Clean. Sophisticated.

The woman of today knows what she wants and how to get it. She understands her weaknesses and leverages her strengths. She loves every part of her: her flaws and her beauties. And just like how she takes care of herself, she aims to take care of her surroundings. She makes conscious decisions and chooses to align herself with people and brands who are parallel with her thinking.

ARC aims to inspire confidence and positive change. By creating a marketplace for the conscious consumer, we bring together a love for fashion and the planet.

www.arcapparel.ca #dressresponsibly

Challenge

Designing a website that insurance user friendly layout, product filtering and purchase process.

Solution

We brought a consistent look throughout the website which followed ARCs brand guidelines.

Brand Direction

confident, clean, sophisticated

Services

Design Direction, Website Design, Custom Illustrations, Business Cards, Promotional Material, Store Signage/Display

Let’s bring your brand to life.

Collab

Logo design: Kirsty Tsang

ARC Apparel Store in Gastown - by Sarah Stewart

Kathryn Ramsay Esthetics

branding – digital – print collateral – Social Media

Kathryn Ramsay Esthetics

Create the best natural you.

As a dedicated Beauty and Skincare Therapist, Kathryn’s wide skill set is applied to capturing your natural beauty from the inside out. Kathryn keeps true to each individual’s style with her work focusing on bone structure and luminous skin, not always the newest colour or fleeting trend.

Challenge

The challenge in designing her brand identity was to combine both her background in not only makeup & hair, but also skin care, and massage.

Solution

We focused on creating a look and feel that encompassed longevity of the ‘aesthetic’ world and the growing industry of professional makeup and hair stylists. Laura works closely with Kathryn on ever changing business goals and strategies throughout the year. From makeup & hair, private home studio to massages.

Brand Direction

boho chic, simplistic, warm, feminine

Let’s bring your brand to life.

Kathryn Ramsay Esthetics - Business Card - Art Direction and Branding

Kathryn Ramsay Esthetics - makeup artist in kelowna

Kathryn Ramsay Esthetics - makeup and hair stylist

12 3 4

branding – digital – print

Reservas Tequila

Tequila + Agave Spirits

Challenge

Solution

Brand Direction

earthy, the makers, pastels, light

Let’s bring your brand to life.

Client

Category

Share This

Sympli

Nike: Union x Jordan Spread Love

brand identity – apparel – print – signage – social media – website and client app prototype

Floorspace

Modern commercial real estate.

Challenge

Solution

Visual Direction

Inspire, Accelerate, Enable, Empowering, Smart, Human, Friendly, Sleek, Energetic

creative design

Let’s bring your brand to life.

Client: @findfloorspace / floorspace.com

Brand and business positioning and strategy: Dean Elissat

Photography (headshots): @iulia.agnew

Creative Designer (Graphic + User Experience): @lauraramsaydesign

Front End Developer: Michael LeRoy

Client

Category

Share This

The Tofino Hobbyist

brand identity – logo – prototype – digital – website

Swiss Security Technology

SUPERIOR SECURITY SOLUTIONS FOR LAND, SEA & SKY.

Challenge

Solution

Brand Direction

Bold, Swiss, simple, technology, security

Let’s bring your brand to life.

Client

Category

Share This

Senja Sleep

Sympli

brand identity – logo – digital – social – labels

Senja Sleep

Sleep Bolster

Challenge

Competitors:

Solution

Brand Direction

Embrace, Playful, Comfort, Casual, and Kind

Let’s bring your brand to life.

Social Concept

Instagram Post:

Photogprahy: Senja Sleep

Client

Category

Share This

The Tofino Hobbyist

Swiss Security Technology

brand packaging – packaging – label design – signage – print

The Hobbyist Tofino

Mindfully made home & body

Challenge

Solution

Packaging Direction

Calming, Organic, Minimal/Modern, Handmade

Let’s bring your brand to life.

Client: @tofinohobbyistPhotography (product): @nicole.holmannPhotography (lifestyle): @cristinagareau

Client

Category

Share This

Floorspace

Senja Sleep

brand system – digital – print – email – social media

Sympli

Timeless style. Unexpected detail.

Challenge

Solution

Client: @tofinohobbyist
Photography (product): @nicole.holmann
Photography (lifestyle): @cristinagareau