Reservas Tequila

branding – digital – print

Reservas Tequila

Tequila + Agave Spirits

Reservas Tequila is dedicated to bringing artisanal, small batch, hand crafted spirits to Canada, with a focus on the Spirits of Mexico.

Challenge

They were in need of rebuilding and designing their website on a new platform, hosting and domain transfer. Our goal was to modernize the overall look and feel and create a responsive website built on WordPress.

As their current site was inactive and Instagram was their only source of brand awareness and communication, we had to work fast on getting a landing page up with the necessary information to direct customers in the right direction.

Solution

LRD worked with Reservas Tequila on collecting all assets and content for their site redesign. We sourced out the best hosting provider and WordPress theme to work from as time was tight. The overall boutique look came to life with beautiful imagery from tequila distilleries, their own stories about how they became to be. They now have a filtered portfolio page, showcasing all products by category and brand name.

Brand Direction

earthy, the makers, pastels, light

Let’s bring your brand to life.
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The Tofino Hobbyist

brand packaging – packaging  – label design – signage – print

The Hobbyist Tofino

Mindfully made home & body

The Hobbyist is a local artisan studio located in Tofino, BC Canada. Tamara, owner and creator of these mindfully made home and body products puts her heart and soul of her business. These small batch products consists of botanical candles, soaps, bath bombs, body scrubs, oils and more.

Tamaras love for soap making, candle pouring and bath bomb pressing is what you’ll be seeing alot of with sprinkles of my fam jam and some bits of our coastal living.

The Hobbyist brand received a redesign by @lostmermaidstudio and illustrations by @makemindfullmark before reaching out to LRD for labeling redesign.

LRD worked alongside Tamara to create a new look for all product labels throughout her line. This was executed through a variety of deliverables, including the overarching brand identity integration, wordmark, monogram, visual guidance, and much more.

Challenge

Ensuring her new labels looked consistent throughout all product labels, sizing and products. We selected various colours from her colour palette for each collection to ensure a visual consistency.

We wanted to make sure the soft colour palette was used in a modern, minimalist way.

Solution

LRD worked with The Hobbyist to ensure the provided brand identity guidelines aligns with her new product label design and target market. We chose soft pastel colours as the background and soft black for all overlaying design. Leaving plenty of white space allows for a soft, calming feel of these home made, all natural products.

Packaging Direction

Calming, Organic, Minimal/Modern, Handmade

Let’s bring your brand to life.
Client: @tofinohobbyist
Photography (product):  @nicole.holmann
Photography (lifestyle): @cristinagareau
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Sympli

brand system – digital – print – email – social media

Sympli

Timeless style. Unexpected detail.

Sympli creates versatile pieces that best express your unique personal style. Like you, we are always experimenting—pushing boundaries, not always playing by the rules. It’s a reflection of being a constantly evolving woman, showing the world who you are. With timeless style. And some edge.

Challenge

To build and create a full brand system which followed their new brand refresh. With a limited design team in-house, they reach out to help recreate their entire brand and marketing systems for internal use, B2C and B2B facing materials. With a brand style guide provided, we went to work.

Solution

LRD worked with closely with their Marketing team in developing a launch strategy. In fashion design, their lead times are much further ahead than most, with promoting next seasons lines to Buyers via their online portal, Lookbooks and Style Guides and print labels.

We created an overall look for each touch point of their brand. B2B purchasing tools, website graphics, digital lookbooks, Instagram styling and email campaigns. Each item was created as a template which we passed off to their team to continue creating for seasons to come.

Brand Direction

Bold, modern, edge, editorial

Let’s bring your brand to life.
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LA Gold Masks

art direction – digital – photography

LA Gold Masks

Pure 25k luxury anti-aging lift & firm mask

Based in Los Angeles, LA Gold Masks has developed a luxury anti-aging lift & firm mask. Created with pure 24k gold, this unique product contains antibacterial properties and is thought to delay the aging process and maintain a youthful appearance. Gold has been recognized over 5,000 years ago as a symbol of wealth and power. Apart from being a symbol of wealth, it comes with additional benefits than being used for jewelry.

Key ingredients include: Pure 24k Gold, Colloidal Gold, Vitamin B5, Vitamin B12, Vegan Collagen, Ascorbic Acid (Vitamin C), Retinol (Vitamin A), Aloe Barbadensis Leaf Juice, and Hamamelis Virginiana (Witch Hazel) Water.

Photography Direction

luxury, minimal, bright, elevated lifestyle

Let’s bring your brand to life.
Above Image Credit

Art Direction: LRD + Iulia Agnew
Photography: Iulia Agnew

Above Image Credit

Art Direction + Photography: LRD

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North Vancouver Real Estate

branding – digital – print

North Vancouver Real Estate

Marco Pontillo & Farhad Rahnamoon

Your Real Estate advisors on the North Shore with exceptional service and local expertise. They have you covered with over 17 years in combined business, 14 years at top 10%, over 440 residential sales, $340M sold properties and 99% of listings sold.

Challenge

To develop multiple elevated marketing pieces which both partners can bring with them at any showing or marketing to sellers. We wanted to achieve a look and feel of friendliness, premium properties and services without being like all the other real estate agents on the North Shore.

Solution

We dove into a brand strategy session to get a feel what who they are as an agent, but also as a company. Choosing the right colour palette, fonts and layout for their marketing brochures are the first impression buyers and sellers have when interacting with them in person, or by receiving their booklets by mail.

Their overall goal is to be professional, friendly and educational in all areas of North Vancouver and West Vancouver.

Brand Direction

professional, elevated, friendly, modern

Let’s bring your brand to life.
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ARC Apparel

branding – digital – print

ARC Apparel

sustainable women's fashion boutique

ARC Apparel is a women’s online fashion boutique that aims to empower & educate women so that they align themselves with environmentally responsible brands. The elements of the identity speak to the brands persona. Confidence. Clean. Sophisticated.

The woman of today knows what she wants and how to get it. She understands her weaknesses and leverages her strengths. She loves every part of her: her flaws and her beauties. And just like how she takes care of herself, she aims to take care of her surroundings. She makes conscious decisions and chooses to align herself with people and brands who are parallel with her thinking.

ARC aims to inspire confidence and positive change. By creating a marketplace for the conscious consumer, we bring together a love for fashion and the planet.

www.arcapparel.ca  #dressresponsibly

Challenge

Designing a website that insurance user friendly layout, product filtering and purchase process.

Solution

We brought a consistent look throughout the website which followed ARCs brand guidelines.

Brand Direction

confident, clean, sophisticated

Services

Design Direction, Website Design, Custom Illustrations, Business Cards, Promotional Material, Store Signage/Display

Let’s bring your brand to life.
Collab

Logo design: Kirsty Tsang

Kathryn Ramsay Esthetics

branding – digital – print collateral – Social Media

Kathryn Ramsay Esthetics

Create the best natural you.

As a dedicated Beauty and Skincare Therapist, Kathryn’s wide skill set is applied to capturing your natural beauty from the inside out. Kathryn keeps true to each individual’s style with her work focusing on bone structure and luminous skin, not always the newest colour or fleeting trend.

Challenge

The challenge in designing her brand identity was to combine both her background in not only makeup & hair, but also skin care, and massage.

Solution

We focused on creating a look and feel that encompassed longevity of the ‘aesthetic’ world and the growing industry of professional makeup and hair stylists. Laura works closely with Kathryn on ever changing business goals and strategies throughout the year. From makeup & hair, private home studio to massages.

Brand Direction

boho chic, simplistic, warm, feminine

Let’s bring your brand to life.

Refy – Financing

branding – logo -art-firection – print

Refy – Financing

Refy Financing – Get a better rate on your loans

Based in Vancouver, BC, Refy was created to help you save money anytime, anywhere! Unlike most loan providers, you can apply with us any hour of the day, any day of the week from wherever you want. Their application is easy to use and our technology works with numerous lenders across Canada to get you the best approval terms available. Their customer service team provides a full concierge service to help you transfer your loan or lease to a new lender.

Challenge

The concept for Refy was based on their core values of Speed, Ease, Convenience and Service. This influenced the choice of font used for the logotype and icon. This friendly but bold typeface offers the cognitive approach to the superior service Refy provides. The slight adjustments to the ‘f’ gives an edgy feel and movement to the font.

Solution

The colour palette was chosen to keep the customer feeling calm and comforted by a professional service. We chose a metallic Egyptian gold as the accent colour to give the sense of superiority and years of professionalism back the team serving you at Refy.

Brand Direction

modern, speed, ease, convenience, service

Let’s bring your brand to life.

Projects

Booking 2020

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