Watson's Shoe Care | eco-friendly, biodegradable, and non-toxic | Laura Ramsay Design : Art Direction | Packaging | Logo

branding – digital – print – Art Direction – Packaging

Watson’s Shoe Care

All Natural Shoe Cleaner

A little Watson’s goes a long way. Invest in your shoes.

Watson’s Shoe Care range has been designed to help clean, protect and prolong the life of your shoes. Watson’s products are made with the highest grade natural waxes and oils, and are also eco-friendly, biodegradable, and non-toxic.

When you lead an active and social lifestyle, your shoes may not always keep up with you. This is where Watson’s Shoe Care comes in. Dedicated to extending the life of your shoes, we believe in treating every footwear purchase as an investment. You spent good money on them; now it’s our turn to help you get the most out of every step. With a range of products available, including rain and stain repellents, shoe refreshers, cleaners, conditioners, and cream polishes, we have everything you need to keep your shoes looking (and smelling) fresh. Containing the highest grade of natural waxes and oils, our products are designed to effectively clean, protect, and prolong the life of your footwear. All Watson’s products are also eco-friendly, biodegradable, and non-toxic.

Challenge

To insure the design direction of Watson’s brand and packaging met the highest standards for a premium product.

Providing clear guidance of how to keep your shoes clean, rain protection and wear and tear.

Solution

We set out to photograph the full line of products with clear identifiers of what you will get once purchased. We also art directed a lifestyle photoshoot with a step-by-step of how to apply the products, clean, polish and protect.

The visual brand identity was designed to provide a quick glance at which product item to use first without being confused.