branding- art-direction – print
Urban Machina
electric kick scooters and accessories
A Vision for a better commute.
Urban Machina, based in Vancouver, BC, specializes in electric kick scooters and accessories. Daily commuting gets a little crazy sometimes. Let us make it better for you. Urban Machina brings you closer to solutions and products that make your urban commute easier, environmentally friendly and fun.
Safe. Portable. Efficient. Easy to Use.
As Seen On: Citytv, CTV, Electric Mobility Canada, Global News, Vancouver Bike Show, Vancouver Magazine and more.
Challenge
Urban Machina wanted a strong, impactful, yet simple logo design and brand.
Solution
Choosing a font which delivers a strong urban feel, yet friendly for all audiences was key. The key design direction was to choose a bold font, all caps, using square grid to emphasis urban living. Clean look overall with a versatile logo for various placements.