brand packaging – packaging – label design – signage – print
The Hobbyist Tofino
Mindfully made home & body
The Hobbyist is a local artisan studio located in Tofino, BC Canada. Tamara, owner and creator of these mindfully made home and body products puts her heart and soul of her business. These small batch products consists of botanical candles, soaps, bath bombs, body scrubs, oils and more.
Tamaras love for soap making, candle pouring and bath bomb pressing is what you’ll be seeing alot of with sprinkles of my fam jam and some bits of our coastal living.
The Hobbyist brand received a redesign by @lostmermaidstudio and illustrations by @makemindfullmark before reaching out to LRD for labeling redesign.
LRD worked alongside Tamara to create a new look for all product labels throughout her line. This was executed through a variety of deliverables, including the overarching brand identity integration, wordmark, monogram, visual guidance, and much more.
Challenge
Ensuring her new labels looked consistent throughout all product labels, sizing and products. We selected various colours from her colour palette for each collection to ensure a visual consistency.
We wanted to make sure the soft colour palette was used in a modern, minimalist way.
Solution
LRD worked with The Hobbyist to ensure the provided brand identity guidelines aligns with her new product label design and target market. We chose soft pastel colours as the background and soft black for all overlaying design. Leaving plenty of white space allows for a soft, calming feel of these home made, all natural products.
Packaging Direction
Calming, Organic, Minimal/Modern, Handmade
Let’s bring your brand to life.
