brand system – digital – print – email – social media

Sympli

Timeless style. Unexpected detail.

Sympli creates versatile pieces that best express your unique personal style. Like you, we are always experimenting—pushing boundaries, not always playing by the rules. It’s a reflection of being a constantly evolving woman, showing the world who you are. With timeless style. And some edge.

Challenge

To build and create a full brand system which followed their new brand refresh. With a limited design team in-house, they reach out to help recreate their entire brand and marketing systems for internal use, B2C and B2B facing materials. With a brand style guide provided, we went to work.

Solution

LRD worked with closely with their Marketing team in developing a launch strategy. In fashion design, their lead times are much further ahead than most, with promoting next seasons lines to Buyers via their online portal, Lookbooks and Style Guides and print labels.

We created an overall look for each touch point of their brand. B2B purchasing tools, website graphics, digital lookbooks, Instagram styling and email campaigns. Each item was created as a template which we passed off to their team to continue creating for seasons to come.

Brand Direction

Bold, modern, edge, editorial

Let’s bring your brand to life.
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Projects

Booking 2020

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