Refy – Financing

Brand Creation
Brand Guidelines
Art Direction
Branding & Identity

Refy Financing – Get a better rate on your loans.

Based in Vancouver, BC, Refy was created to help you save money anytime, anywhere! Unlike most loan providers, you can apply with us any hour of the day, any day of the week from wherever you want. Their application is easy to use and our technology works with numerous lenders across Canada to get you the best approval terms available. Their customer service team provides a full concierge service to help you transfer your loan or lease to a new lender.

The concept for Refy was based on their core values of Speed, Ease, Convenience and Service. This influenced the choice of font used for the logotype and icon. This friendly but bold typeface offers the cognitive approach to the superior service Refy provides. The slight adjustments to the ‘f’ gives an edgy feel and movement to the font.

The colour palette was chosen to keep the customer feeling calm and comforted by a professional service. We chose a metallic Egyptian gold as the accent colour to give the sense of superiority and years of professionalism back the team serving you at Refy.

Refy Brand Guidelines 2019

Refy Brand Guideline MoodboardRefy Brand Guidelines 2019 Refy Brand Guidelines 2019 Refy Brand Guidelines 2019

Refy Logo Guidelines

Refy Financing Colour Palette
Refy Financing Typography

Skills: Art Direction, Brand & Identity, Print
Client: Refy