branding – digital – print
NorthFind Management
a global management consultancy
NorthFind is a global management consultancy with a focus on value chain optimization, Sales and Operations Planning, and forecasting and predictive analytics. We provide leading-edge insights driven by actionable analysis and real-world solutions. Their team are practitioners carrying a wealth of experience and technical expertise who can quickly diagnose operational deficiencies, minimize downtime, and maximize profitability.
Challenge
To build out a full brand identity system across all platforms which bring a consistent look to their current logo design and design elements (nodes).
Laura Ramsay Design aided in creating NorthFind’s brand identity system (logo refresh, business cards, flyers, brochures, invitations, letterheads, powerpoint presentations, name tags, banners, infographics and redesign their website.
Solution
To bring a consistent look overall, we created a brand standard guide with colour palettes, fonts for print and online use, a pattern library and professional imagery and more.
We overall goal was to keep NorthFind’s image professional, business focused and to allow users to connect with the team and learn about their services. We did so by integrating many submission forms, workshop sign-ups forms and contact forms. We have these linked with MailChimp for ease of tracking user demographics and which workshop, interest they’re wanting to learn more about for better customer experience.
Brand Direction
professional, business, modern, financial
Let’s bring your brand to life.
