Nature Pressed Juicery

 

SERVICES
Design Direction
Brand Identity
Logo Development
Content Strategy
Content Creation
Product Label Design
Illustrations
Tone of Voice
Photography
Social Media
Campaigns
Print & Promotional Collateral
Signage
Website Design
Ecommerce
FILED UNDER
Art Direction
Branding
Print/Tactile
Packaging
Environmental
Online/Digital
CREDITS/COLLABS
Content Strategy, Campaign Strategy, Social Media:
Eva Taylor
Product Photography:
Iulia Agnew

Nature Pressed Juicery is a local cold pressed organic juice company. A refreshing alternative to existing juice companies through science-based nutrition and customized plans. This task of making sure their customers understood what they offer, and being health focused and educational, we came up with a campaign plan #FindYourColour with Nature Pressed Juicery.

Your juice, your way.
A juice as individual as you are.


We created a guideline for NJP to follow, bringing clarity and consistency to their brand. Our approach was to highlight their unique formulas and scientific benefits behind their customized plans (#FindYourColour) found on their Dietary Assessment page. Visually, we wanted to leverage the vibrant colours of the juices with striking lifestyle imagery that speaks to their users aspirations. Emphasizing the science component through visual cues such as beakers accompanied by the raw ingredients and botanical elements was also important.

Design inspirations for NPJ came from the idea of the process of creating each juice by hand, and the process, organized mess it may undergo. The design elements consists of: bright colours (matching each juice), chemical structures for each juice category, human presence (Dieticians and Microbiologists) and lab beakers.

Visit Site: www.naturepressedjuicery.com

Nature Pressed Juicery - Watercolour Juice Abstract Design

Original LogoTwo Fifths Column[/ezcol_2fifth_end]

ReDesign of LogoNature Pressed Juicery - Logo ReDesign

Almond Mylk - Product label design for Nature Pressed Juciery by Laura Ramsay Design

Chlorella - Product Photography
Product Photography - chia seeds

Spirulina Product Photography

Nature Pressed Juicery Banner for Farmers Markets by Laura Ramsay DesignNature Pressed Juicery - Organic ingredient flat layAll Juice Lab - Nature Pressed Juicery

Get Inkd - Cold Pressed Juice with Activated Charcoal

Skills: Art Direction, Brand & Identity, Environmental, Online & Digital, Packaging, Print
OTHER PROJECTS