branding – digital – print – packaging – labels
Moken
Modern Bohemian Shop
Established in 2016, Shop Moken is tailored to the Modern Bohemian, whose style is combination of bohemian maximalism and Scandinavian minimalism. We love the clean lines and muted tones of Scandinavian Design but we also love the bright colours, unique textures and the healthy clutter of the bohemian lifestyle.
The name ‘Shop Moken’ was inspired by the nomadic, sea based, culture of the Moken People of South East Asia. Much like the Moken People, the Shop Moken lifestyle finds travelling to be of the utmost importance and is rooted in freedom: free to live, breathe and grow.
Our Modern Bohemian lifestyles reflect our sense of style and individuality. Shop Moken is a one stop shop for the Modern Bohemian, as we will bring you a combination of iconic Scandinavian brands as well as a collection of unique pieces that we source in small markets from around the world.
Challenge
To establish a hand drawn logo which blends both the modern bohemian and strong elements of Scandinavian design.
Solution
The branding consists of the unique lifestyle of those living their lives freely and always traveling and growing. The sense of imperfection to logo and photography style are a reflection of ones self. We live our lives in continuous motion while growing, learning and expanding ones self.
Brand Direction
minimalist, modern, bohemian
Let’s bring your brand to life.
