brand identity – concept direction – naming – tags, illustrations, apparel
IWA9
live. love. respect.
We’re all living our lives in the future, trying to get ahead while forgetting to live in the moment. Our lives become so busy and filled with all the small bits and pieces we feel that makes us happy, but forget about those we love and what really is important to us.
Why create this brand?
IWA9 was created as a reminder that we all should take a step back from our busy day-to-day lives, and be thankful for what is around us. Family, friends, the outdoors, all which is just at our reach. The West Coast is one of the most serene places to be apart of. The ocean, forests, rivers, and wildlife, are all one and there’s so much more out there to discover.
There’s so much out there other than ourselves. This is something we all should remember. xoxo.
Visual Direction
Raw, hand drawn, minimal, west coast
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Services: Concept & Vision, Design Direction, Logo Development, Naming Strategy, Clothing Tags, Illustrations, Apparel Design