brand identity – social media – website prototype – consultation
Hearts of Canada
travel photography
Go Canada is a digital travel publication that features the very best Canada has to offer while providing inspiring features, guides and tips to make travel planning enjoyable and easy.
Challenge
The logotype must be in all caps and feature a unique shade of red. The design should subtly incorporate a maple leaf within a heart-inspired shape, avoiding traditional heart or maple leaf graphics. The logo should also reflect an Indigenous influence, blending cultural depth with modern design.
Key requirements:
- The logo must be responsive and adaptable to various applications.
- High color contrast is essential for visibility and accessibility.
- Typography should convey stability with a masculine, industrial aesthetic that feels strong and grounded.
Visual Direction
Bold, Imagery, Travel
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creative design
Graphic Design: branding, brand guidelines, colour palette, typography, digital, logo design
Let’s bring your brand to life.
