Gentle Fawn
SERVICES
Logo Redesign
Label Design
Brand Playbook
Brand Guidelines
FILED UNDER
Art Direction
Print
Textile
CREDITS/COLLABS
Creative Director:
Jon Maltby
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Gentle Fawn is an apparel brand founded and based in Vancouver, BC. Laura Ramsay Design was hired to rebrand their current look, and to elevate look and feel to their new target market. Gentle Fawn brings femininity into the everyday citizens of the world. At LRD, we built a Brand Playbook which helps guide their business in bringing consistency throughout all mediums and platforms. We update the Gentle Fawn logo, the GFX by Gentle Fawn logo and the intimate by Gentle Fawn. The primary and secondary fonts, colour palette, photography styles, and applications were updated. We determined their core values, personality, voice, for their current target audience.







Voice & Editorial Angle
Logo
Photography
Lifestyle 

Model 

In Studio Product 

In Studio Model 
