branding – packaging – print
Elecrae
Give your tired legs the love they need
Give your tired legs the love they need. Elecrae socks are perfect for travel, work, running and everyday wear. Elecrae’s compression socks ensure more efficient blood flow to the heart. The result is healthy and relaxed legs to increase your performance throughout your day. By just wearing Elecrae, you are increasing your cardiovascular fitness and you haven’t even step foot in a gym!
Challenge
To create a unique brand identity which showcases the technical side of Elecrae’s compression socks technology. We chose a strong, bold font for their logo and created customized icons to reflect the key features of what these socks provide.
Solution
We wanted to portray a fun brand, although keeping it educational at the same time. The use of a modern bold font, playful content writing and bold imagery helps bring the overall brand together.
Laura Ramsay Design worked with Elecrae on developing a Content & Campaign Strategy for their business.
We discussed why does content strategy matters, such as help you remain consistent throughout your communications and offer multiple benefits.We suggest for the voice of the brand, highlighting that these socks can elevate your day visually and keeping your legs feeling energized.
The Tone: Descriptive, but not long winded. Educational, but not pedantic. Friendly, but not unprofessional. Facts-first, but not boring. Energetic, but not gimmicky. Empowering, but not indulgent.
Hashtags: #loveyourlegs #elecrae #elecraesocks
Brand Direction
bold, fun, modern, playful, technical
Let’s bring your brand to life.
