Broad World is a blog aimed towards women all around the world. The content is raw, truthful and keeps you intrigued with the knowledge, opinions and experiences she shares with us.
Commissioned to revamp the look and feel of Broad World as a whole. She wanted to showcase her writing and blog to have raw material, truthful and intriguing information for all women around the world. The splash of teal water colour brings her brand to life. A slight feminine touch, but not over doing it. Her content is real, bold, and edgy. This plays out throughout the creative direction of her brand and website.
Instagram Highlight Icons
The design inspiration behind this style of icons were to keep a clean, minimal approach with an edgy touch. The hand drawn feel keeps the overall brand grounded, creative and on brand.