Arcana

SERVICES
Design Direction
Logo Development
Naming Strategy
Content Strategy
Content Creation
Clothing Tags
Shoe Box Design
Illustrations

FILED UNDER
Art Direction
Branding
Print/Tactile

Fashion has become a staple to men’s and women’s livelihood. Arcana is the piece that puts their everyday lives together. From waking up with a cup of coffee, knowing exactly how they will go throughout their day to evenings out. For those whom are confident and want to express their journey, while applying the lessons experienced on their way to understanding the world.


With the name Arcana, I was leaning towards the meaning of ‘mystery’, ‘a secret’ and the ‘major arcana’ which are a suit of 22 cards in the 78 card Tarot deck. These 22 cards are used to help determine the meaning of human consciousness and, as such, hold the key to life lessons passed down through the ages.

Arcana Logo - White on Copper | Branding | Art Direction | Print
Arcana Hangtags for Shoes | Branding | Art Direction | Print
Arcana Hangtags for Shoes with Copper foil on white cardArcana Brand Description

Arcana Custom Illustrations | Art Direction | Branding

Arcana Custom Illustrations

Arcana Custom IllustrationsArcana Shopping Bag | Art Direction | Print Material | Packaging

Arcana Private Label Shoe Line | Branding | Logo | Packaging | Art Direction Arcana Private Label Shoe Line | Branding | Logo | Packaging | Art DirectionArcana Colour Palette

Skills: Art Direction, Branding, Print/Tactile
Client: Arcana
OTHER PROJECTS