branding – digital – print

ARC Apparel

sustainable women's fashion boutique

ARC Apparel is a women’s online fashion boutique that aims to empower & educate women so that they align themselves with environmentally responsible brands. The elements of the identity speak to the brands persona. Confidence. Clean. Sophisticated.

The woman of today knows what she wants and how to get it. She understands her weaknesses and leverages her strengths. She loves every part of her: her flaws and her beauties. And just like how she takes care of herself, she aims to take care of her surroundings. She makes conscious decisions and chooses to align herself with people and brands who are parallel with her thinking.

ARC aims to inspire confidence and positive change. By creating a marketplace for the conscious consumer, we bring together a love for fashion and the planet.  #dressresponsibly


Designing a website that insurance user friendly layout, product filtering and purchase process.


We brought a consistent look throughout the website which followed ARCs brand guidelines.

Brand Direction

confident, clean, sophisticated


Design Direction, Website Design, Custom Illustrations, Business Cards, Promotional Material, Store Signage/Display

Let’s bring your brand to life.

Logo design: Kirsty Tsang

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